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Lesya Salmon
Packaging for a family lawyer's personal brand under the condition of a limited promotional budget.
Our main goal was to create a personal brand for one of Ukraine's best lawyers on Instagram and Facebook.
We created a content plan, developed corporate identity, and a publication grid. Also converted the Facebook page into a business profile and used it to cross-post. Alimony is one of them. We noticed a lot of activity under the posts on this topic, and as a result, Lesya Salmon started getting requests for her services in Direct.
We launched warm-up posts and a subscription advertising campaign on a tight budget. It helped us to attract the first subscribers who may become future Lesya clients.
We created a content plan, developed corporate identity, and a publication grid. Also converted the Facebook page into a business profile and used it to cross-post. Alimony is one of them. We noticed a lot of activity under the posts on this topic, and as a result, Lesya Salmon started getting requests for her services in Direct.
We launched warm-up posts and a subscription advertising campaign on a tight budget. It helped us to attract the first subscribers who may become future Lesya clients.
Initial data:
•• No corporate identity
•• Empty Instagram page with only 50 followers
•• No business profile on Facebook
•• Empty Instagram page with only 50 followers
•• No business profile on Facebook
•• Create a corporate identity
•• Create an Instagram grid
•• Increase the amount of involvement in the page
Goals:
Project specifics:
•• Subscribers do not interact with the content on the page
•• Promotional budget is limited
•• Promotional budget is limited
What platforms we worked with:
What was accomplished:
Created a corporate identity- Instagram grid
- Designed Highlights
- Created an Instagram BIO profile
- Transformed FB page into a business profile
- Developed a content strategy and headings
- Set advertising to warm-up posts and subscriptions to the page
- Texts proofreading
- Before
- After
Results:
4 months of page maintenance
350 targeted Instagram followers
3155 Facebook followers
Users are actively engaged in the content, leaving comments
First requests about legal services received via Direct- Improved Lesya Salmon's personal brand by creating a corporate identity
- Improved Lesya Salmon's personal image
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