ATFBank is one of the leading banks in Kazakhstan. Lately, the company decided to change the old-school way of managing a banking brand in social media. The client’s goal was to abandon cliches, overcomplicated terminology, and constant negativity around loans and credits in favor of becoming closer to the target audience.

Of course, ATFBank didn’t have a magic want to change everything at once. However, the client had us. It was the perfect match: the client wanted a cool SMM and we wanted to make a cool project.

First of all, we developed the BIG IDEA, a concept that we named “Reimagine your world with ATFBank”. We used psychedelic imagery, wrote creative, and even provocative posts. At first, not all subscribers caught on. Many users left comments like “You’re talking about loans, stop posting ponies!”

However, soon criticism turned to love and acceptance, and the users embraced the weirdness and the creativity of ATFBank. That’s when we knew that the audience got really familiar with the brand.